Sparkling Eyes For...ever
They say beauty's only skin deep, but there are times, especially at important occasions such as job interviews or first dates, that you want to look your absolute best－and hide the signs of age and tiredness, hours of nervous preparation or worse still, a long sleepless night. Knowing that you look perfect gives you the natural confidence and charm that leave a good impression, and you're one step closer to success. Here are a few tips to get rid of telltale under-eye bags, wrinkles and crow's feet around the eyes. 
Puffy Eyes－Water's Not All GoodRegular metabolism of the body usually removes excess fluid between gaps in subcutaneous tissues. As metabolic rate slows down during sleep, excess water intake within 2 hours before bedtime can result in fluid accumulation around the eyes, making them puffy. Eye tension, poor circulation and excess salt consumption can cause failure in the regulation of excess fluid and also result in puffy eyes.
Dark Circles－The Party's Over?
Our city never sleeps and its nightlife is mesmerising. The party never ends - and neither does the work. Working long hours mean the eyes are constantly under stress; oxygen consumption increases, giving rise to large amounts of deoxygenated haemoglobin, which causes circulation-related dark circles of an ugly dark blue-black colour. Heredity also leads to pigment-related dark circles (brown in colour). These can be worsened by exposure to sunlight and overuse of the eyes, which intensify the pigment accumulation.
Under-Eye Bags, Wrinkles And Crow's feet－Signs Of Maturity?
After hitting 25 years of age, the natural aging of skin begins and skin condition starts to deteriorate. As collagen and elastin in the derma layer decrease, the skin becomes saggy over the years, around the eyes in particular. These, topped with the many facial expressions and an average of over 10,000 blinks per day, all exerting tension around the eyes and tucking the skin in various directions, speed up the formation of under-eye bags, wrinkles and crow's feet.
Protect Your Delicate Eyes from Ultraviolet (UV) Rays
A healthy golden tan may be charming, but exposure to sunlight causes UV damage to the eyes. It is therefore very important to protect the eyes from harmful UV rays and radiation. UV rays from the sun are everywhere. Even on a cloudy day or indoors, UV rays can penetrate clouds and windows, whereas radiation from computers, TV or mobile phone screens can speed up ageing and cause damage to the conjunctiva, lens and retina in long term. UV rays and radiation hit the eyes from various angles. While UV-block sunglasses effectively filter UV rays coming from the front that amount to an approximate 50%, †UV-block contact lenses such as ACUVUE® contact lenses contain UV-absorbents and form a close-fitting protective cover on the eye ball, eliminating leakage from the sides and providing additional protection for the eyes.
† UV-blocking contact lenses help provide protection against harmful UV radiation. However, clinical studies have not been done to demonstrate that wearing UV-blocking contact lenses reduces the risk of developing cataracts or other eye disorders. Long-term exposure to UV radiation is one of the risk factors associated with cataracts. Exposure is based on a number of factors such as environmental conditions (altitude, geography, cloud cover) and personal factors (extent and nature of outdoor activities). Consult your eye care practitioner for more information.
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ACUVUE® Life
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